• Chloe Weir

Why social media marketing is important!

Updated: Sep 22, 2021

Over the past few years, digital marketing, in particular, social media marketing has become an essential marketing platform for many businesses. Social media marketing is highly influential. It is not only used to promote your business, expand brand awareness and showcase your product/s, but it is a vital method of showing your potential client that you are credible, reliable and an expert in your field worth speaking too!

How social media helps business

Social media provides you with the ability to appear digitally in front of high numbers of people at the press of a button. It is paramount to ensure that your social media marketing has an effective strategy that will lead you’re interested viewer on a journey you create. Slowly highlighting to them how you are the solution to all their problems.

5 reasons why social media marketing is important for your business

1) Use social media to tell your story

Social media marketing provides you with the chance to tell your story. People connect with real people, not logos and stock images. Use your social media to connect and interact with your audience. Understand their pain points and interests and develop relationships that will benefit your growth.

The more you interact, and your audience engages with you, the more exposure your content will have. It’s a win-win.

2) Small budgets can grow large audiences

You can grow an audience on social media, simply by remaining consistent and posting valuable and engaging content for your audience. Adverts and ad tools are a fantastic asset and often provide valuable results. However, if these aren’t in your budget yet, focussing on sharing what you post in groups (free of charge) is a great way to extend your reach, build on engagement and a following of interested businesses.

3) Stay present

Social media marketing provides you with the valuable opportunity of making sure you stay at the forefront of your potential clients/customer’s mind.

Posting on social media regularly allows you to do just that. A potential client may not require what you have to offer today, but when they do, being fresh in their mind will make sure you’re their first port of call.

4) Increase your ROI

Social media marketing is a great way to boost your return on investment (ROI). Share your content in a free webinar, workshop or speak as an expert at a networking group are two great ways to extend your expertise. You can tailor how much you want to spend on it, and if your social media marketing strategy is done correctly, your social outgoings will often be lower than your ROI.

Targeted ads allow you to solely advertise to your target audience on social, keeping your costs down and your chance of engagement high. You’re able to attract your potential clients/customers whilst keeping them engaged on your social media networks.

5) Promote products and services

Many businesses promote their products and services on social media. Facebook in particular is a great platform to advertise special offers on, with features such as image carousels, it is easy to let your audience see clearly what you’re offering, sharing new products or services and openly encourage engagement on the albums for clients to find out more information.

Do you understand how to use social media?

Understanding how to use social media is key. This will provide you with the opportunities to learn the buying patterns of your target audience, assess your competition, build custom audiences and strong relationships and stay at the forefront of people’s mind. It is worth investing in social media, it’s a powerful platform that you need to use strategically.

The more engagement your content receives, the more exposure your content gets. Therefore, if you nail your content and engagement, social media marketing can be a ‘low cost’ advertising platform to showcase yourself as one of the top in your industry.

Good quality content is key!

Plan! Make sure you have a well thought out plan for your social marketing, and remember, if it isn’t well executed, it’s irrelevant. Working with a social media agency can ensure that you’re getting the best out of your platforms.

Quite frankly, if you’re not on social, you’re missing out. Half the world’s population is on there, so what’re you waiting for?

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