• Chloe Weir

Where should I be posting my social media content?

Do you find you are often wondering where exactly you should be posting your content on your social media channels? Are you left second guessing yourself as to whether you’re posting to the right content to the right platforms? As a coach or instructor are you confused about which social media platform is the most beneficial for generating new leads and sales?

So, you have all the platforms but what are the differences between platforms pages, groups and business profiles?

Let’s start with Facebook. Should you be posting to your Facebook page or group?

Firstly, what’s the difference between the two? A Facebook Page is a profile page dedicated to

your businesses or brand. It is similar in look to the individual profiles of Facebook users; however, a Facebook Page offers you a number of business-friendly features.

The answer to which one should I be posting on, will be determined by the purpose you want to achieve. If you're looking to establish a brand and promote your business to a large number of people, a Facebook Page makes the most sense.

If you're a new or small businesses looking to establish a presence, create a community and drive engagement, a group can be of great help, especially if you sell niche products.

You can and should use your Facebook Group to promote your Facebook Page.

Here are some of the top features of Facebook page:

- You can see user demographic data and the performance of the page.

- You can create CTAs on the page to drive business goals.

- You can import your entire business email databases and invite contacts to like the page.

In addition to the above feature, the top benefits of a business page are:

Your Facebook Page will show up in Google search – strengthening credibility and growing your reach.

People often turn to Facebook to search for a business, they may have seen your advert of heard of you at a networking meeting. Chances are they will either google your website or type you into the search bar on their Facebook.

Having a Page gives prospects a chance to gauge the personality of the brand and build a relationship and credibility.

A Facebook Page is appropriate for broadcasting business-related news and other promotional material. They’re a great place to post an event or drum up interest.

Facebook Groups are all about collaboration! Facebook Groups do what they say on the tin, they serve as a point for clients and ideal clients to come together hold conversation and build relationships.

In a group you can promote your business, spread awareness about a public issue or simply buying and selling. Anyone can make a group.

Here are some of the top features of a Facebook Group:

- Members can engage in group chats, building a community.

- You can host live training and interviews in your Facebook Group.

- You can choose the purpose of your group and even have a group for buying and selling amongst members.

Now onto LinkedIn, should you be sharing content on your LinkedIn Profile or Business Page?

Let’s start by outlining the differences between the two; your LinkedIn Profile is your hub on LinkedIn – it serves as a digital representation of your professional brand. You should use this to list previous experience, build your network, share and create content and keep up with your connections.

When your ideal clients want to learn more about you, they will go to your LinkedIn Profile.

A LinkedIn Business Page on the other hand is your company/business’s hub on LinkedIn. It stands separately to the founder and employee profiles; however, it does connect the two – so when people search for your Business Page on LinkedIn, they are able to see all employees there and then look at their LinkedIn Profiles.

Whatever your Business, your LinkedIn Page is where you can define your identity company brand, voice, purpose, capabilities, and culture.

It is important to note that you MUST have a personal LinkedIn Profile in order to set up a LinkedIn Business Page.

Here are some differences between the two to help you decide where your content should be being posted:

- LinkedIn Business Pages represent collective organizations, while Profiles represent individuals.

- Your personal profile has connections. Your LinkedIn Business Page has followers.

- You can only run ads on LinkedIn through a Business Page.

- Your personal profile includes sections like Activity, Experience, Skills & Endorsements, Recommendations, and Interests BUT a LinkedIn Business Page includes sections like an Overview, About, Jobs, and People.

What happens to Instagram?

When it comes to Instagram, you will need to set up a business account. Regardless on company size, turnover, brand tone etc, you need to set up as a business account on Instagram.

An Instagram business account is Instagram’s version of a Facebook Page and it allows you to access a number of features that personal profiles don’t have.

Here's just a few reasons why you need an Instagram Business account:

- You have the ability to boost posts

- You can easily access your profiles native analytics.

- You are gaining features like Shoppable posts, which allow you to sell directly from your Instagram posts.

- It gives you the ability to add partner accounts as branded partners that can post on your behalf.

- You can add clickable CTAs to drive people to your site, to book appointments in-app, and much more.

All of your content that is destined for Instagram needs to go on your business account.

In summary, our recommendation is to use a variety of platforms to create a brand and drive brand awareness. We strongly recommend that you create a Facebook Group if you do not already have one and use your other platforms to promote this.

We recommend this because, a Facebook Group is the place where you build relationships, it’s where you meet people and talk to your ideal customers in a relaxed and friendly environment. Think of it as you chill out space behind your shop front for example, every successful business has a great line of communication and a community behind it.

Remember to invite ideal customers to become a member on a regular basis and make sure that you keep your Facebook active and inciteful.

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