• Chloe Weir

Lead Generation: A Beginner's Guide to Generating Business Leads

Updated: Sep 22, 2021

Ok, so before we talk about HOW lead generation works, let’s cover WHAT lead generation means.

Firstly, what is a lead? When referring to a ‘lead’, we normally mean a person who has shown interest in your company’s products or a service that you sell. First contact will have been made, this could be via a networking meeting, following your page, signing up to your blog, attending your event, entering your giveaway, through a referral or simply reaching out to them in a private message on Facebook, Instagram or LinkedIn etc.

So, what is lead generation? Lead generation is attracting strangers and converting them from a viewer into an engaging, interested potential customer. In plainer terms, lead generation is finding ways to attract people who are interested in your products or services and enticing them to speak to you to find out more. We call those people “warm leads”. As a company, naturally you need to generate new customers and for many, lead generation is one of the biggest challenges.

How lead generation works - First you attract people, projecting yourself as an expert that is credible, reliable and worthy of speaking too, this can be on your social media pages or via a digital event you are hosting or speaking as an expert at an exhibition or networking meeting. There are many more funnels you can use, but these are some of the easiest and most popular routes. Then you convert them into a prospect, this is done, through a strategic conversation where you highlight all the benefits of working together, ticking all their boxes and close the deal.

Their journey will go something like this; prospect client will have discovered your business either via your social media, website, blog, networking etc. They then interact with your call to action which takes them to a landing page designed to capture their information ‘lead’ in exchange for something that benefits them, this benefit be as simple as a downloadable social media planner template or a how-to video or even a private message to connect and find out more via a zoom call.

You must make sure that your offer is valuable to your prospect or they will not interact in the desired way.

Our goal is to help with the logistics of your funnel, we strategically plan the best way to find your ideal client, how to reach out to them, what they would consider beneficial to them and then layout the perfect process to give you the opportunity to close the deal!

Lead generation is one of the most effective processes to convert someone from an interested stranger into a new client with a long lasting relationship. This process is so successful that you will find many of your new clients will also become an ambassador for your business and help to recommend your services to all their connections!

Give us a call to discuss what the best strategy would be for your business to convert an interested person from a viewer into a new paying client!

Call us on 07877 927 246 or book in a free “Hot Seat” via the link below - https://calendly.com/iyadormarketing

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