SOCIAL MEDIA MANAGEMENT
The Marketing Rule of 7
“It takes an average of 7 interactions with your brand before a purchase will take place”
Your social media platforms need to have engaging consistent content so that when potential clients explore your "Social Media Pages" they can see you are well recommended, have a following and are consistently sharing valuable information and eye-catching photos.
This way they will know that you are a trustworthy, reliable company that can provide the service they need and can confidently approach you for more information or to book your service.
Making use of a variety of methods we will persuade them to get in touch, to find out more so that you can pitch your services and turn them into a client.
To accomplish this we will need to create a marketing campaign with monthly goals and evaluate the results. This way we can see what is working, what potential clients are drawn too so that we know what needs tweaking and what to repeat.
MARKETING CAMPAIGN - STRATEGY
What does a marketing campaign look like?
Step 1 - Establish your target market
Step 2 - Decide on a product/s or service/s to promote
Step 3 - Set a goal for the month
Step 4 - Decide on the social media platforms to use, the frequency and type of content which will be created
Step 5 - Decide if a marketing funnel will be required
Step 6 - Produce, approve and schedule the content
Step 7 - Evaluate the results
Step 8 - Discuss the results and revise the plan if requred for the next month